Giving money to a radio DJ so they play a specific song or artist. It is the bribe that new artists often have to pay to get some airtime and become known.
A: How did you get them to play your whole album? B: Well, payola, what else?
Urban music producer (Hip Hop, Reggaeton, Pop Rock, and Spanish-language Rock). Born in San Cristobal, Dominican Republic, he has lived and studied in the United States for 30 years. He has produced tracks for major artists like P. Diddy, Don Omar, Wisin y Yandel, and Vico C.
Some random guy who thinks he is a DJ but is a nobody who makes a total mess of the music (tollo: a Dominican term for a disaster or a poorly executed task).
A: Do you know who Super Mario is? B: That totally crazy guy? A: Yeah, him exactly.