4 published definitions
Giving hype or promotion to a party, song, or location to help it gain traction (originally a term for the practice of bribing radio DJs for airplay).
Dude, there is a killer party, the name is so-and-so, check it out, it is going to be lit.
Automatically translated from Spanish
Giving hype, promotion, or publicity to something or someone, typically to help them get noticed or succeed. (While the term stems from the practice of paying radio stations to play music, in the Dominican Republic it is used for any kind of plug or promotion).
Thanks for giving payola to the party.
Automatically translated from Spanish
A bribe or kickback paid by artists to radio DJs to get their songs played or promoted, especially when the artist's career is in a slump or they are going through a rough patch.
No way, that guy paid some payola at that station, they never stop playing him.
Automatically translated from Spanish
Giving money to a radio DJ so they play a specific song or artist. It is the bribe that new artists often have to pay to get some airtime and become known.
A: How did you get them to play your whole album? B: Well, payola, what else?
Automatically translated from Spanish
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República Dominicana
Panamá